Whether you’re building a new experience from the ground up or looking to improve an existing site, involving users in the design process is crucial. Their insight guides you to create an experience that meets both their needs and your organization’s goals.

In this session, we’ll cover the most common user research tools used to gain insight on what users want, what’s working well on your site and where you need to make improvements.

Having conducted over 1000 hours of user research and usability studies, we’ll share our processes and techniques for conducting user research, including which approach to use and when to use them in the design process. The approaches covered in this session are:

• In-depth user interviews
• Card sorting/tree testing exercises
• Usability studies
• Heuristic analysis